A Journey to the Local

Hello everyone, we are tutorial group 7 from E-commerce of Universiti Tunku Abdul Rahman. We are introducing the local food in Kampar so that you can enjoy the food that always visited by local people. First, let us introduce our group members. From the left side, is Eddy Ong, Leong Voon Hui, Tay Li Lin, Wong Kian Ling and Tan Chern Pin.

好运来 Ho Wan Loi

The name of the kopitiam is Ho Wan Lai (好运来), it usually serve breakfasts to the customers that live around the Kampar.

Address : Jalan Batu Sinar, Taman Bandar Baru Kampar, 31900

Opening and closing hours : 6.30 am to 1.00 pm

The days that they open is everyday, with the exception of the special holidays that stated in the state's public holiday.

The starting point can be started from the Universiti Tunku Abdul Rahman, Kampar, Perak Campus.

In order to find the location with more convenient, we will provide the latitude and longitude of it.The latitude is "4.325814" and the longitude is "101.143069". 

Some of the dishes that they serve to their customers :

Prawn noodles (虾面）

Claypot noodles （保仔面)

Pan Mee (拌面）

The feedback from the customers

 “ The prawn noodles is very nice, the taste of the soup is very good and it's can be mix with noodle which can be consider a good combination", Tay Li Lin, UTAR student.

"My favourite food is claypot noodle. The claypot noodle here is very nice compare to other stalls", Wong Kian Ling, UTAR student.

The history

The kopitiam has opened before the development of UTAR and KTAR. The local residents always went there to have breakfast and have a chit chat with each other as they have nothing to do for their lives. After the development of UTAR and KTAR, the customers that went to the kopitiam has increased by including the students from both university and college. 

Value proposition

The price range for the dishes is within the range of RM 3 - RM 6. If the customers need the large set of dishes, it only need an addition price within RM 0.60 and RM 1 and also other material can be added with the price that has been listed in.
For the Pan Mee, it can be cooked by using the black sauce to fried it, thus it also gain some popularity among the local residents and students. It cooked by using materials such as the anchovies(ikan bilis), leaves and the noodles that made by powder. It can also add some eggs inside as an extra material.
For the prawn noodles, the owner uses the shell of the prawn to make the soup of it and cook it with the noodles. The soup of the prawn enhance the taste with the noodles makes the dishes become more good.
For the claypot noodles, it used the claypot to cook the noodles straightly from the pot and serve straight to the customers. The customers can choose the materials from stores such as fish balls, crab sticks, meat balls and other materials that contained in the stalls to cook it with claypot noodles. 

The stall that sell Pan Mee

Our group members that went to the kopitiam as customers.

Restoran Yau Kee (Roti Ayam) 游记酒楼 （正宗） 咖喱面包鸡

Opening and closing hours: 7.00 am until 10.00 pm, everyday

Address : 55, Jalan Idris, Kampar

The starting point is from Universiti Tunku Abdul Rahman.

In order for the foreign customers to find location more convenient, the latitude and longitude is given. The latitude is '4.3111476" and the longitude is "101.52528".

The famous dishes they serve to their customers is Chicken Curry Bread (面包鸡), it is the first choice the customers whenever they went to this restaurant.

 

This is the video that the waitress help us to open the bread that contain chicken curry inside.

The history

The Chicken Curry Bread was developed around the year 1980's. It follows the traditional way of making the Beggar's Chicken which use the dirt to wrap the chicken in order to cook it. But due to the using of dirt to cook is too dirty, so they change it with bread and made it very own unique dishes. During the 1990's, they also take the pre-orders to make the Curry Chicken Bread. So they accept the orders from the customers and the local restaurants, such as Kam Ling Restaurant, for the Curry Chicken Bread and improve the skills of making the Curry Chicken Bread at the same time. After years has passed, they also open a few branches throughout the Malaysia that being managed by his children, but due to the skills of making the Curry Chicken Bread requires years of experiences to master it, it makes other branches don't have the quality of food same as Kampar branch. Thus it makes the customers from all around the place including outside of Malaysia such as Singapore, Hong Kong, and also England want to taste the food of Yau Kee in Kampar.

The feedback from the customers is positive. 

"Every time I come to this restaurant, I always order the Curry Chicken Bread for my relatives", local resident in Kampar.

"I come here through a recommendation from my friend, after I have try the Curry Chicken Bread, I felt the taste very unique", UTAR student.

Value of proposition

The special about this dish is it used the bread to cover the chicken curry without spilling any curry of it. This dish is famous in around Malaysia that makes the Malaysian want to have a test of it as it is the only dish that can be made in Kampar, Malaysia. Even this dish is famous through the outside of the country. The people from outside of the country always want to come to this restaurant whenever they come to Malaysia to taste the dish. The price of the dish is around RM 32.00 for small size. This small size of dishes only contain half body of the chicken. Other than the curry chicken flavour, it also has the Chinese medicine flavour. Other than the small size, the customers can order the medium or large size of the dish based on the amount of people. 

The photo of our group when we went there as customers

Other than the Bread Chicken Curry, the restaurant also sell other things that made by chefs or the owner himself in order to gain more attraction with more menus.

We also have the chance to take a group photo with the owner of the restaurant when we interview him about the dish.

The environment of the restaurant

Group Evaluation :

1) Group opinion and why you selected these two places

First of all, Restaurant Ho Wan Loi seems to be a crowded place in Kampar as it located in the center of Kampar new town. However, is this the only reason to make it so prosperous? Every morning, you could see that lots of people gather at there, waiting for others to finish the foods quickly and give the seat to them. Other than that, as you waiting by the roadside, you are able to see steam floating out from the stalls of the restaurant.In fact, it was the aroma from the hot and boiling soup such as “pan mee”, “har mee” and “yee mee”. As Malaysian culture was having these types of foods as breakfast, no doubt this restaurant is currently having a great opportunity in the market. Thus, this restaurant has a stall which is selling Hong Kong style “chu cheong fan”. In short, it increases more foods selection for the coming customers.

The reason why we selected this restaurant is because of our curiosity on the taste of these amazing, good looking foods and also the crowded of the restaurant. As breakfast is really important in our life, what would be greater than having a delightful soupy noodle together with a cup of coffee or milo in the morning. By having such marvelous breakfast, it would be a great start for the day.

Additionally, the second place is Restaurant Yau Kee. The first impression we heard of this restaurant is the famous curry chicken bread. Those people whose never tried this amazing, flavorful and good tasting food do nor mean they visited Kampar ever. As this restaurant was the first one which introduce this special food, the curry chicken bread is the representative food of Kampar. Since it also have delivery service and pre-order service, it naturally provides convenience to the customers. Through this, it increases its own reputation and provide bigger opportunity in doing business.

The reason why we selected Restaurant Yau Kee is because this historic restaurant is the first restaurant that provide this food. Curry chicken bread was first introduced by Restaurant Yau Kee, it seems to be natural to choose this restaurant. On the other hand, as you pull out a loaf of bread and dip it in the finger licking curry, and now an enticing bread covered by the rich curry is presenting in front of you. Such kind of delicious food provides a top enjoyable moment to diners. As you bite it, your mouth is now full with fantastic aroma of the bread and curry. This is the best reason why we selected this restaurant to be written in the blog.

2) Its classification of e-commerce by the nature of the transactions or interactions

Hao Yun Lai Kopitiam

Hao Yun Lai Kopitiam is using Business-to-Consumer (B2C) and Business-to-Business (B2B). Business-to-Consumer refers to the products that sell directly to the end user who will use the product. This type of business modal is the most ordinary type of business modal that most individuals consider when individual talk about set up the E-Commerce business. For Hao Yun Lai Kopitiam, the food sellers sell the foods directly to the customer with regard to the provision of value added service which improve the dining experience. They also provide the authentic taste of food such as the prawn mee, pan mee, yee mee and so on. They also set price which is appropriate with the competitive price. The price is affordable for the customer.

Business-to-Business (B2B) means that the interflow of goods and services between different companies. It is the deal between businesses and it does not involve the transaction with the final consumer. It deals with the retailers, wholesalers and manufacturers. The food seller buying the raw material such as the egg, noodles, wheat flour, prawn, meat and the ingredient of food that needed from the suppliers, retailers and manufacturer. This is Business-to-Business transaction. There are two components for Business-to-Business market which are the commercial market and trade industries. Commercial market is the widest segment of the Business-to-Business market. This market involves each person and company which obtains the support directly or in directly and the production of goods and services. When the food sellers buy the wheat and milling it into flour for the ingredient, then this shows the transaction occur in commercial market. The trade industries which involves the wholesalers and retailers. This occur when the food seller purchases a side of chicken and request the retail meat market to cut it into pieces.

  

Yao Kei Restaurant

Yao Kei Restaurant is using both Business-to-Consumer (B2C) and Business-to-Business (B2B) business modal. Business-to-Business (B2B) means that the business sells their product to another business. Its have both benefit and drawback where sells their product to another business compare just sell the product to consumer. The benefit for B2B is that the order quantity and the repeated orders are usually large, more regular and constant. Yao Kei Restaurant sells the most famous curry chicken bread to other business. They also sell product such as 3 in 1 coffee, ‘hiong peng’ and so on that get from other company supplier. They offer the price which is affordable for business partner. When is holiday season, the order quantity from business partner will increases. Yao Kei Restaurant buying the raw material such as the egg, chicken, ingredient of making the curry, wheat, floor and the ingredient of food that needed from the suppliers, retailers and manufacturer. This has occurred Business-to-Business transaction. There are two components for Business-to-Business market which are the commercial market and trade industries. Commercial market is the widest segment of the Business-to-Business market. This market involves each individual and company which obtains the support directly or in directly and the production of goods and services. When Yao Kei Restaurant buy the wheat and milling it into flour for the ingredient of making the roti, then this shows the transaction occur in commercial market. The trade industries which involves the wholesalers and retailers. This occur when the Yao Kei buy the large quantity of chicken and lamb meat from the retail meat market.

Business-to-Consumer refers to the products that sell directly to the end user who will use the product. This type of business modal is the most ordinary type of business modal that most individuals consider when individual talk about set up the E-Commerce business. Yao Kei Restaurant also provides the services which sell the foods directly to the customer with regard to the provision of value added service which improve the dining experience. The foods that provide by Yao Kei Restaurant are delicious and they have give the best services for the customer. The customer will come again and recommend Yao Kei Restaurant to their friend or their relatives. They also set price which is appropriate with the competitive price. The price is affordable for the customer.

3) The business models

For the Ho Wan Lai, the business model that it used is manufacturer. A product is being made by using the materials or premade components being assembled, thus it able to be sell directly to their customer or outsource to the other companies (Job, 2013).The owner of the stalls used their own materials to make the dishes that they specialized in it and sell it to the customers who visit and order from the stalls. 

For the Restaurant Yau Kee, the business model that it used is viral marketing. Yau Kee's business is spread known by using the people who has visited the restaurants before that can encourage people to visit it. Due to the food that they made is special, it lets the customers to recommend other people such as their relatives and friends to visit their restaurant in order to taste their foods. When the news has spread throughout the Malaysia, it has become well known through it and it has received more order than before. It has become well known until the local stars in Malaysia, such as MyFM Lam Tak Wing and Hong Kong artist Louis Yuen Siu Cheung to visit the stores to taste it. 

4)The basic approach used in marketing and advertising

Restaurant Yau Kee using some marketing and advertising approach to market their foods. The first approach is Social Media. Restaurant Yau Kee has utilize a fan’s page in the most popular social media, Facebook. They share the information through Facebook regarding the foods in their restaurant. In addition, Restaurant Yau Kee also post the food’s pictures to this fan’s page to attract customer’s attention and create awareness.

The second approach is celebrity endorsement to market their foods. There were many well-known local and Hong Kong artist had dining at Restaurant Yau Kee. The owner of Restaurant Yau Kee was taking photos with those artists and posted at the restaurant and Facebook Fan’s Page. Once their customers or potential customers saw this pictures will think that the Restaurant Yau Kee’s foods are very premium because the well-known artists also have dine the foods at before. Restaurant Yau Kee have market their foods is very premium indirectly.

The third approach using by Restaurant Yau Kee is advertise their main product as a unique product in Malaysia even in Asia. The main products of Restaurant Yau Kee is the chicken bun that are developed by the owner and his brother. Restaurant Yau Kee have their unique recipes to produce the chicken bun and that were not easy copy by the competitors. Although there were a lots of restaurant try to make the chicken bun, but still cannot make the taste exactly same as Restaurant Yau Kee.

Other than that, Restaurant Yau Kee also using media marketing approach to advertise their foods. For example, Restaurant Yau Kee have received an interview from one of the well-known Hong Kong’s Gourmet- Chefmen Gourmet. The video recorded the history of chicken bun and the process of  chicken bun. It’s also including the comment of the gourmet regarding how the food tasting. This video had post by the gourmet’s team on media such as Youtube and Facebook. After the gourmet’s fans see the video would be trust that the chicken bun is delicious and would like to have a try of it.

Ho Wan Lai Kopitiam is a restaurant that have many local food stalls inside the shop. It is one of the famous restaurant in Kampar, Perak. Ho Wan Lai Kopitiam  have using some approach to market their foods. The first approach is position the Ho Wan Lai Kopitiam as a cheap prices restaurant. The Ho Wan Lai Kopitiam food’s prices is in between RM3-RM6 which is affordable to customers.It’s because their main customers are not only family or working adult but also including the University students. University students mostly didn’t have their own purchase power, so a cheap and delicious meals would be very attracting for them.

The second approach using by Ho Wan Lai Kopitiam is WOM advertising. The restaurant didn’t use any social media on their business. What they rely are via the power of WOM advertising. The location of Ho Wan Lai Kopitiam is very strategic, the food’s prices also very affordable  and delicious for food’s taste. Once a customer who dining at the restaurant would tell their friends about the good of Ho Wan Lai Kopitiam. Other than that, the customers who check-in in the Facebook when they dining in this restaurant would provide the effect of WOM. After the customer’s friends on Facebook saw the status they would go to dine in this restaurant.

The third approach used by Ho Wan Lai Kopitiam is many choices of foods. The Ho Wan Lai Kopitiam have many food stalls inside which selling different foods for example prawn mee, Yi Mee, porridge, Kan Lou Mee and Hakka Lei-Cha. The many types of local foods would help to attract customers to take their breakfast in Ho Wan Lai Kopitiam.

5) Recommendation to improve business through e-commerce

Restaurant HO WAN LAI

The first recommendation is to focus on relationship marketing or can be called one-to-one marketing. This marketing strategy is to treat every customer in a unique way by understanding their needs and wants then provide personalized advertisement, marketing and offers. In addition, it also focused on building a long-term relationship with customers and it requires deeper understanding on customers.

Next, HO WAN LAI can set a Facebook Page and introduce different stalls inside. In the page, we can introduce what kind of foods and drinks available, their price and if got any promotion can also put on it. Customers can also give comment and feedback on their breakfast.

Restaurant YAU KEE

YAU KEE should use mass marketing and advertising strategy on its business. This strategy is to focus on the products. Its target recipient is the largest number of people possible. It also reached wide area of market coverage in which a firm decides to ignore market segment differences.

The other method is using the blog method. In the blog, we can introduce the chicken bun and other cookies by putting on the pictures. Besides, we can showing those famous people that come to YAU KEE to increase popularity. Moreover, we can upload videos that showing the process how the cookies be made. 

Job, A. (2013). Types of Business Models. Entrepreneur Magazines. Retrieved, 10 March 2016, from http://www.entrepreneurmag.co.za/advice/starting-a-business/business-model/types-of-business-models/